Ebay’s E-Commerce Success - 1032 Words

Ebay’s E-Commerce Success How Ebay Used IT to make it Big Kent Kirkwood Intro to Business, BA101 Professor Williams February 2nd, 2011 Ebay’s E-Commerce Success How Ebay Used IT to make it Big Ebay had an unusual start, when a 28 year old programmer named Pierre Omidyar, created a site to sell items online stated, Hsiao, A (n.d.). He posted some broken laser pointers for sale in an auction-style listing. He meant this to be an example for other things to be listed for sale. Then the broken laser pointer sold for over $14.00. He immediately contacted the buyer to make sure that they understood that is was broken. The buyer just happened to be collecting broken laser pointers. Then and there Pierre Omidyar knew he was on to†¦show more content†¦With today’s smart phones consumers are making purchases online with their phones. An example is someone bought a 1966 Corvette for $75,000 using their smart phone. The availability for people to research the costs of goods and compare them to in-store prices has evolved beyond anybody’s expectations. Even when someone is boasting of a good deal, it only takes a buyer sec onds to look up comparable items and prices on their phone. E-commerce is not just e-commerce anymore, it is just plain commerce. By connecting anything and anyone in an instant Ebay has transformed business and quality of life. A person who lives in the backwoods of Wyoming can still purchase high end item and have them the same week. It may take the nearest town’s store months to purchase and sell similar items on their shelves. I know that Ebay has changed the way our household is run. We rely on Ebay to makes ends meet by shaving dollars off goods and clothes we buy on a day to day basis. References Berstien, B. (2001, May 25). The Madison Courier. Retrieved February 2, 2010, from Ebay CEO survives the dot-com bust: http://news.google.com/newspapers?id=XIxfAAAAIBAJamp;sjid=oWQNAAAAIBAJamp;pg=6764,5528032amp;dq=dot+com+bubble+ebayamp;hl=en Canedy, D. (1998, November 27). Stuffed Animals with Attitude May Spur Modest Rise in Toy Sales. Retrieved from New York Times: http://select.nytimes.com/gst/abstract.html?res=F10F11F93E5D0C748EDDA80994D0494D81 Hsiao, A.Show MoreRelatedEbay: Facing The Global Challenge Essay1107 Words   |  5 PagesExecutive Summary: The e-commerce industry has become a major player in the global retail environment. E-Bays large operating history has allowed the company to build a social capital of internet buyers and sellers that has now become its competitive advantage. However, intense competition in e-commerce has lead major players to lead expansion efforts in foreign markets where growing economies exist and the number of internet users is abundant. As a facilitator of online buyer-seller transactionsRead MoreRivalry Of The Global E Commerce Market1371 Words   |  6 PagesRivalry in the Industry: (Medium to High) E-Bay is one of the dominant players in the global e-commerce market; but because of low entry barriers E-Bay is currently facing competition in its different market segments. Therefore, this market is full of competitors such as Amazon, Craigslist, Yahoo! Auctions, and other new players such as Alibaba, Jet.com and Overstock.com. The battle between e-commerce players engage in price- based competition to persuade buyers, therefore these players limit theirRead MoreRivalry Of The Global E Commerce Market1496 Words   |  6 Pagesplayers, is one player very dominant or all equal in strength or size. E-Bay is one of the dominant players in the global e-commerce market; but because of low entry barriers E-Bay is currently facing competition in its different market segments. Therefore, this market is full of competitors such as Amazon, Craigslist, Yahoo! Auctions, and other new players such as Alibaba, Jet.com, Groupon and Overstock.com. The battle between e-commerce players engage in price- based competition to persuade buyers, thereforeRead MoreEBay Essay820 Words   |  4 PagesStudy University of Mary Hardin- Baylor Abstract 1. Analyze the marketing environment and the forces shaping eBay’s business over the years. What conclusions can you draw? The market eBay takes place in is primarily the Internet market. Around 1995 the Internet market was just beginning. â€Å"there will be more than 500 million users by 2003 and a rapid increase in e- commerce turnover, rising from US$500 billion worldwide in 2001 to more than US$3 trillion in 2004† (Fichter, 2003) EBay wasRead MoreTaking a Look at eBay Inc.978 Words   |  4 Pagespresent in over thirty countries and more. What started as a personal project has gone on to revolutionize the e-commerce platform and has become a huge success of the dot-com bubble. Throughout its existence, eBay Inc. has used many different approaches towards its clients, and consumers in order to make the environment as safe and reliable as possible. This is due to the fact that the e-commerce platform has its own challenges from time to time, and for a company like eBay Inc. that does what it doesRead MoreE Commerce Powerhouse Ebay Is Known Internationally As A Leader1476 Words   |  6 Pages E-Commerce powerhouse Ebay is known internationally as a leader in the market. The company was founded by Pierre Omidyar in 1995 in San Francisco Originally eBay went by the name Auction Web and was launched with the purpose of enabling site users/consumers with the ability to trade unique items with each other. Under eBay’s business model, of the time a seller would place an item on eBay’s site with a minimum bid set for the buyer and the duration specified for auctioning that item. The servicesRead MoreMarketing Management Essay example1012 Words   |  5 PagesMarsha Carpenter BADM625-O2 Dr. Nall October 28, 2012 Marketing Excellence – eBay 1. Why has eBay succeeded as an online auction marketplace while so many others have failed? According to Kotler and Keller (2012, p. 411), eBay’s success began by creating aâ€Å"pricing revolution†, which allowed the bidders/buyers to determine the price they were willing to pay for an item. The consumers were pleased because they felt they were in control, and received the best possible price. The sellersRead MoreMarketing Strategies Of The Marketing Strategy Essay1527 Words   |  7 PagesThe Marketing Strategies that were exercised by eBay which contributed to its success. 1. Definition of the Marketing Strategy Grewal and Levy (2010: p.32) states that â€Å"a marketing strategy identifies a firm’s target market(s), a related marketing mix - their four P’s and the bases upon which the firm plans to build a sustainable competitive advantage†. Kotler and Keller (2012: p.274) further argues that ‘the marketing strategy is built on segmentation, targeting, and positioning (STP) and a companyRead MoreEbay Expansion in China754 Words   |  4 PagesQuestion 1: eBay’s (diversification) expansion modes in China included acquisition and joint venture. Critically evaluate each mode of diversification by identifying the advantages and disadvantages for EBay given the competitive environment within the overall industry and specifically in China. By the year of 2006, eBay’s combined international investments in Latin American, Europe and Asia Pacific has totaled revenues of 2.1 billion, representing 49% of aggregate revenues of the companyRead MoreThe Phenomenon Of Online Trading : How Ebay And Amazon Became Successful Without Having A High Street Store10138 Words   |  41 Pagestheir performance in future. This research draws the attention to facts that despite both companies have many bad reviews, potential consumers are still attracted to shop using their websites, while present customers are consciously complaining about eBay’s and Amazon’s unprofessional customer service and after sale service, yet they still shop using both websites, resulting in eBay overcoming analysts’ predictions about their profits every quarter and Amazon investing big amounts of money in its growth